ford bronco logo animation
Ford Bronco lovers, rejoice! At the NAIAS Auto Show in 2017, Ford announced that the Bronco will officially be re-released by 2020. This big announcement was accompanied by a video from the point of view of a vehicle tearing through some rough southwestern terrain, eventually revealing the shadow of the Bronco Logo running, rearing its hind legs, and kicking into the famous logo reveal.
Working with the Mindfield agency in Detroit, I took on the task of animating that run, kick, & reveal.
This was the first time Ford approved of an animation of the logo. It was an interesting challenge because we had to recreate the horse's body with the correct proportions, and make a rig for it to run. Below is the final product, with a peek into the isolated horse animation.