MOTION GRAPHICS & ANIMATION

Creative Motion Design using After Effects, Cinema 4D, hand-painting in Photoshop and even stop-motion.  Experience in compositing.  We create graphic solutions with a look and feel consistent with brand and style guidelines.  We also can do freelance on-site work, and bring our own fully-equipped computer to work with.  We love taking on animation projects, whether it’s explainer videos, music videos, or documentary interludes.  Animation is done by Collin, who brings the creativity and formal visual study from her background in painting together with the efficiency and freedom of computer-aided work.   You can see more at collinmcraeleix.com.  Curious what the difference is between Animation and Motion Design?  There's a very fine line, and often a lot of overlap.   Think of them as the time-based cousins of illustration vs. graphic design.  Illustration tends to be more narrative.  Graphic design often has a message to communicate, and more often incorporates text.   You could say that animation is moving illustration, and motion design (also called motion graphics) is moving graphic design.   

motion & animation reel          |          view motion projects

ILLUSTRATION & STORYBOARDING

We have years of experience in drawing and sequential art.  (Collin even teaches it at Washtenaw Community College!) We develop storyboards, from concept to realization, with clarity and craft, to work out the most meaningful visual communication for the project.